Location in market research

Location intelligence is a form of business intelligence that combines the collection of business and location data. It is used to improve a company’s business intelligence through multiple sets of defined data.

In today’s digital marketing world, data has become an incredibly valuable asset. And one key aspect that plays a huge role in optimizing marketing strategies is location.

With the advancement of technology and the widespread adoption of mobile devices, location has become a key factor in market analysis and research.

However, collecting, analyzing and applying this data at the right time and place is a true art. One of the most important factors that greatly enriches data analysis and market research is location.